By Carolyn Scott
AbstractThis study aims to determine and analyze the influence of motivation and attitudes on purchasing decisions for Honda Vario 150cc motorbikes (a study on Honda Vario 150cc users). The population used in the study were all users of Honda Vario 150cc motorbikes in Bima City whose numbers were unknown. The data analysis technique used is validity test, reliability test, classical assumption test, multiple linear regression analysis, multiple correlation, determination test, t test and f test. Based on the results of the statistical analysis of the variable t test, it shows that motivation and attitudes have an effect on purchasing decisions for Honda Vario 150cc motorbikes (a study on Honda Vario 150cc users. studies on Honda Vario 150cc users).
MATARAM—Astra Motor NTB menggelar touring bagi konsumen setia motor honda, khususnya type Vario 150 cc. “Touring ini diikuti pengguna motor honda Vario 150 se Pulau Lombok. Ia mengatakan, pertemuan pengguna Vario 150 se Pulau Lombok tersebut sebagai salah satu ajang apresiasi dan memberikan sensasi bagi konsumen Vario 150. Dimana hingga saat ini penjualan sepeda motor honda Vario 150 sejak di luncurkan pada bulan Mei tahun 2015 lalu penjualannya di NTB tumbuh positif. “Acara kebersamaan ini disiapkan banyak hadiah menarik sebagai bentuk apresiasi Semeton Vario 150 di NTB,” tutup Wendy.
