The new Vespa 946 Emporio Armani was developed by Giorgio Armani and Piaggio to celebrate two of the most recognized symbols of style and Italian creativity. To mark the 40th anniversary of the Giorgio Armani’s company and the 130th of the Piaggio Group, Emporio Armani has designed a special version of Vespa called ‘Vespa 946‘. Vespa 946 Emporio Armani is chic and has clean lines. The Vespa 946 is a limeted and numbered edition. The price is still unknown but is expected that Vespa 946 Emporio Armani will cost 13,000 euros without accessories.
One of which happens to be this, the Vespa 946 Emporio Armani Edition. The Vespa 946 Emporio Armani Edition was created and released last year to celebrate the 40th anniversary of iconic Italian fashion powerhouse Giorgio Armani and the 130th anniversary of Vespa’s parent company Piaggio. Styling cues aside, the Vespa 946 Emporio Armani Edition also boasts some of the brand’s most advanced mechanicals and tech underneath. And to top things off, Vespa has placed the 946 Emporio Armani edition on a limited production run. Each unit is individually numbered with a laser-engraved serial just behind the signature Armani emblem on the side.
From Sting’s Ace Face in 1979’s Quadrophenia to Armie Hammer as Russian spy Illya Kuryakin in The Man From U.N.C.L.E., riding a Vespa scooter is key to completing the debonair badass look. Andrew Hadjiminas, president of Vespa Manhattan, is, of course, keen to push the practical aspects of such a small, economic vehicle, too. The Vespa 946 Emporio Armani (pictured) was created to celebrate Giorgio Armani’s 40th anniversary and the 130th anniversary of Vespa’s parent company, the Piaggio Group. “The key function of the Armani bike is the collaboration between two great Italian companies,” Mr. Hadjiminas said. In different sunlight it changes colors, which is really awesome.” The average Vespa scooter retails for $3,699; the Vespa 946 Emporio Armani retails for a cool $10,999.
This new version of the Vespa 946 sports an exclusive color scheme conceived by the maestro himself: a dark shade of matte gray with a touch of green that pops up only under specific lighting conditions. All the metallic elements of the body and of the rolling gear are painted in this Armani Gray that complements the retro styling of the Vespa 946 and further enhances its appeal. The seat trim and grips, as well as an optional leather bag, all in leather, are beautifully color coordinated.
Two Italian icons come together in a truly classic collaboration as Giorgio Armani and Piaggio join hands to create a chic and stylish Vespa. The Vespa 946 Emporio Armani is Armani’s own take on the classic two wheeler that was made incredibly popular by movies like the Audrey Hepburn starrer Roman Holiday. The collaboration marks an anniversary for both brands, Armani’s 40th and Piaggio’s 130th. [Via – Design Boom]
We think they’re for tourists, or that they’re not manly enough (anything that gets more than 20 miles to the gallon must be for chicks, bro). Men in perfectly tailored suits and finely made shoes ride around town on them, presumably looking great, eating gelato, and singing songs. So it makes sense that Vespa has teamed up with one of Italy’s most legendary purveyors of style, Giorgio Armani, on a special edition Vespa 946 to celebrate Armani’s 40th anniversary. As is the case with an Armani suit, the real allure with this scooter is in the details. Available this June at Vespa retailers worldwide**Related: Giorgio Armani: The Icon Q+A**
To commemorate the 130th birthday of the Plaggio Group, Vespa’s manufacturer, and the 40th anniversary of the Giorgio Armani foundation, Emporio Armani has recreated a special version of the most iconic Vespa, the Vespa 946. The EA 946 has aluminum cylinder blocks complemented by brown leather finishes, as well as luxury accessories and electronic controls as an accompaniment the four-stroke injection engine. In celebration of the EA 946 launch, a capsule collection of Emporio Armani pieces have been released to complement the new Vespa. Designed to mirror the Vespa’s colour, the capsule collection features track suits, stretch cotton T-shirts and riding accessories for maximum stylistic impact when atop the EA 946. The capsule collection is now available on www.armani, while the EA 946 Vespa is on sale through the world’s most important cities, in limited quantities.
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